6 Non-Boring Discovery Call Tactics
Michael Hanson of Growth Genie and Mixmax's Kyle Parrish on the dos and don'ts of discovery calls, so you qualify better and book more demos.
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Here’s what you’ll learn:
- Pre-discovery research
- Open vs. closed-ended questions (w/examples)
- Mistakes to avoid
- Active listening
- Uncovering material vs. spiritual challenges
- Early disqualification
- Securing next steps/demo
Meet the speakers
M
Michael Hanson
Founder & CEO, Growth Genie
Kyle Parrish
VP of Sales, Mixmax
With over 20 years of experience in sales, Kyle has been leading and developing high-performing sales teams for the past 14 years. His career spans major enterprises like Oracle and Google before transitioning to startup leadership in 2015.